VANTIC

Motion and video

CUT ON THE MOVE.

Video is where the brand is most itself. Handheld, fast, honest. We cut on movement, we ramp speed instead of adding effects, and we let the city provide the soundtrack before any music does.
CUT ON THE MOVE.

Brand film “Move first”, 20 seconds, six shots. Every cut lands on movement, the sprinter carries the speed ramp, the lockup closes it. Silent master, the sonic signature is added in the mix.

01

Storyboard

00:00 — Opener.

00:00 — Opener.

00:03 — Night crossing.

00:03 — Night crossing.

00:06 — Underpass.

00:06 — Underpass.

00:09 — Stairs.

00:09 — Stairs.

00:12 — Start line.

00:12 — Start line.

00:16 — Crew.

00:16 — Crew.

02

Hero loop

Five-second loop for web headers and retail screens. Image-to-video from the hero photograph: the runner leaves, the city stays. Always muted, always looping.

Three rules for every edit, from a six-second Reel to a ninety-second film.

01

Cut on motion

Every cut happens while something moves through the frame. A foot lands, a door swings, a train passes. Static cuts feel like a slideshow.

02

Ramp, do not filter

Speed ramps from 200 fps to real time are our transition. No wipes, no glitches, no light leaks. Grain is added once, in the grade, at 35 mm strength.

03

City first, music second

The first two seconds are always diegetic: breath, traffic, rain, a whistle. Music enters on the first cut and never covers the breath completely.

Format Ratio / resolution Length End card
Brand film 16:9 · 4K 60–90 s Lockup negative, 3 s, silent
Reel / Story 9:16 · 1080×1920 6–15 s Vector, bottom right, 1 s
Feed 1:1 or 4:5 6–30 s Wordmark, centred, 1.5 s
Retail screen 9:16 · 2160×3840 Loop, 20–40 s None, loop seamlessly
LINK app Native ≤ 4 s None

Typography in motion. Display lines enter as a hard cut, never animate letter by letter. Data labels may count up. The Signal square may pulse once, at 1.2 Hz, when it appears.

Logo animation. The Vector builds in two moves: left bar draws down, right bar draws up and stops at the cut. The square appears last as a single frame. Total 0.8 s. The wordmark never animates.

Sound. Our sonic signature is a two-note pulse, 90 bpm, low synth with a click on top. It closes every film under the end card and opens the LINK app.

© VANTIC Movement Systems B.V., Rotterdam — Brand Guidelines v3.2. Internal and partner use only. · Images and video in this guide are AI-generated and labelled accordingly (EU AI Act, Art. 50).
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